Gain deep consumer insights

Unleash the power of your brand

ServSafe^®certified Sensory Specialists

Connect with your consumer

Accurate data that leads to key insights to help shape brands

We understand the science of data collection

Where Innovation Meets Sensory Insight

R&D and Marketing teams are both critical components to any brand’s success. That’s why we’ve created a space that caters to both: a spacious, fully equipped kitchen designed to inspire innovation, alongside observation rooms featuring comfortable seating, personalized service, and upscale dining options. It’s the ideal fusion of functionality and luxury.

Suites/Chicago

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Test Kitchens and Sensory Suites

The Bryles Research Chicago facility is designed with two expansive, modern commercial test kitchens equipped with industry-standard appliances, utensils, and preparation spaces to simulate real-world cooking and tasting experiences. These facilities can comfortably accommodate large groups of testers, and our kitchen layouts are adaptable to suit various types of food and beverage testing.

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Computerized Test Labs

Featuring modern, comfortable spaces for participants and dedicated viewing areas for clients, our facilities ensure a productive and enjoyable research experience. We’ve integrated advanced technology for real-time data collection and analysis, ensuring you get accurate, actionable insights as quickly as possible from our large local database of participants.

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Flex/Focus Suites

Whether your study adheres to traditional market research protocols or pushes the boundaries of innovative methodologies, our facilities are versatile and adaptable. Our goal is to provide an environment that perfectly aligns with your research objectives. Let our experience, commitment to quality, and innovative facilities guide you toward data-driven success.

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Unique Features

The Bryles Research Chicago facility has many unique features that increase its flexibility and help keep clients and respondents comfortable. From props to fixtures to logistical solutions to privacy features, our goal is to help participants relax so you get authentic reactions and opinions that can help you ensure your brand, products and services are most relevant to your consumers.

Suites/Dallas

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Test Kitchens and Sensory Suites

The Bryles Research Dallas commercial test kitchen allows you to test your food and beverage products in a fully equipped, professional-grade kitchen environment. This unique setup is ideal for businesses looking to evaluate and refine their offerings based on real-world consumer feedback.

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Computerized Test Labs

You won’t find more innovative spaces than the computerized test labs at the Bryles Research Dallas facility. Featuring modern, comfortable spaces for participants and dedicated viewing areas for clients, our test labs ensure a productive and enjoyable research experience. We’ve integrated advanced technology for real-time data collection and analysis, ensuring you get accurate, actionable insights as quickly as possible.

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Flex/Focus Suites

The Bryles Research Dallas facility offers state-of-the-art viewing rooms, spacious and well-equipped, they provide an ideal setting for focus groups and other types of research. Additionally, our facilities feature cutting-edge audio visual capabilities, which help to ensure that our clients can capture every important detail during the research process. With these features combined, we strive to deliver an unforgettable experience for all of our clients.

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Unique Features

The Bryles Research Dallas facility is designed for the comfort of our clients and respondents during and between studies. When participants are relaxed, you get authentic reactions and opinions that can help you ensure your brand, products and services are most relevant to your consumers. From life-like environments to features that help with logistics to privacy measures, we go to great lengths to ensure your study is successful.

Industries We Serve

Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.

Methodologies

Bryles Research offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.